Client: Mercedes-Benz

Project: AMG 4-door coupe photoshoot and video

Brief: To storyboard, cast, direct, and source the location for the editorial and social shoot. The car was to be positioned as the ideal 4-door sports car, one that combines striking performance with suitability for everyday use, captured by the campaign tagline Life is a Race. The images needed to be lifestyle led, mixing in close-up shots of the car’s stylish detailing.

Solution: We took the car to the grounds of the Yas Hotel Abu Dhabi, whose striking façade and position straddling the Formula One Grand Prix circuit made it the perfect location.