Client: Van Cleef & Arpels

Project: Diamond Breeze photoshoot and video

Brief: To storyboard, cast, direct, and source the location for the editorial shoot and video.

Solution: To emphasise the purity of the diamonds in the collection, we kept everything soft, from make-up through to the use of natural light, and used white as the dominant colour to make an obvious link to the brand's Diamond Breeze advertising campaign, for which snow was used as the visual backdrop..