Client: Bloomingdale’s Home
Project: Omnichannel content campaign
Brief: To raise awareness of the 3MOMS children’s furniture collection available at Bloomingdale’s Home. The scope of work included: storyboarding and directing an editorial shoot, and designing and writing ab advertorial
Solution: A bespoke photoshoot carried out in store, featuring child models interacting in the room set-ups. These images were used in four-page advertorial in the Ramadan 2019 issue of Better Living entitled “Dream Big, Little One”, which described the USPs of the collection and how it can be customised to suit the customer’s needs. This was supported via Better Living’s Instagram channel with a behind-the-scenes video of the photoshoot that was promoted to reach a wider audience.