We know that every brand’s audience is unique, and therefore every solution is unique. That is why we start by listening. We then develop a content strategy to deliver on your commercial objectives.
Whether the longevity and deeper connection offered by print, the multimedia formats and reach of digital, or the immediacy and targeting opportunities of social, we will advise on the right media to use at the right time.
Under the one roof we have three houses and use our insights from each to produce results.
Publishing House
We started by publishing customer magazines for renowned brands and it’s something we continue to do very well. A customer magazine is a sophisticated and trusted form of content marketing that gives a brand personality and character, turning it into a team of knowledgeable and friendly experts. What’s more, in what is a crowded digital landscape, a customer publication is a direct marketing channel that allows for a private conversation between a brand and its customers. And we’re not alone in believing in the power of customer magazines: some of the most familiar and successful brands have recently invested in their own print publications, including the likes of Facebook, Airbnb and Unilever. In fact, we also publish market-leading magazines of our own.
Content House
Content can take multiple forms and we create them. From video to photography, websites to blogs, print and digital magazines to books and brochures, we do it all and much more besides. For a start, we know where content can be used to make the biggest difference to your brand so that your investment reaps rewards. That’s why one of our services relates to strategy and, by extension, management - our analytics team works to turn data into good decisions. We also know that content should not only be a fixed cost in your budget, which is why our advertising sales team is on hand to sell omnichannel space to relevant third-party brands, giving you a potential revenue stream to help part fund your activity.
Social House
We know your brand has countless competitors in the social sphere, which is where our creative and analytical skills combine to deliver effective marketing campaigns that meet your business goals, whether on an on-going basis or as a one-off outreach. With awareness of ever-changing trends and ever-evolving best practice, our social team offers everything your brand needs to standout from its competitors, from strategic planning and creative content to analysis, management, and outreach.
Services include:
Content strategy and creation
Measurement and testing
Publishing
Social media
Advertising sales
Design, animation, illustration
Video
Editorial
Photography
Production
Omnichannel distribution
Communications