Client: partnered with select private aviation operators

Project: AIR, onboard customer magazine

Launch: We launched AIR in 2011, keen to create a magazine that would serve as the onboard customer magazine for our selected private aviation operators across the Middle East.

Today: AIR’s exclusive onboard distribution now extends to include the largest private jet operators in both the UAE and Saudi Arabia, while it’s also the customer magazine of the Middle East’s only private airport, based in Abu Dhabi and home to the ultra exclusive royal terminal, in which AIR is the only magazine distributed.  The magazine’s high production values and intelligent editorial approach to common themes like luxury, culture and style, has seen it win global acclaim.