Project: Digital catalogue creation and E-commerce photography
Brief: To conceptualize, write, design and direct and style the shoot for a digital catalogue. In addition, we had to direct and style the shoot for campaign imagery that would appear on Centrepoint’s E-commerce site.
Solution: We took a fresh approach to the design, introducing hand-drawn illustrations to act as backgrounds and props. The mobile-first design enabled the Centrepoint to WhatsApp the catalogue to their customers.