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Client: Etihad Airways

Project: dual-language onboard magazine

Brief: To coincide with the launch of their Tokyo route, Etihad Airways sought a visitor’s guide to Tokyo that also served as a brief introduction to Japan, its culture, and customs. The magazine would be distributed onboard the first of their flights to the city.

Solution: In addition to highlighting Japanese customs, culture and attractions as a whole, the editorial drilled down into Tokyo as a destination, providing onboard passengers with a wealth of top tips and insider knowledge so they knew of the best places to eat, shop and see before they arrived in the city.

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