Project: Mercedes S-Class photoshoot
Brief: To storyboard, cast, direct, shoot, and source the location for the editorial shoot. The latest Mercedes S-Class is the most technically advanced model to date, one hailed as the car of the future. The photoshoot needed to convey this.
Solution: We took the car to the most state-of-the-art hotel in Dubai, the Zaha Hadid-designed ME Dubai. There we parked the car in the hotel lobby to convey the futuristic design of both the car and hotel.