Client: PassPro

Project: tone of voice creation and customer brochure

Brief: PassPro is a Dubai-based, government-authorised agent for citizenship by investment programmes in countries including Cyprus, Antigua, Barbuda, Grenada, and St Lucia. Their challenge was to communicate quite dry and complex information in an easily accessible way, while remaining very informative.

Solution: Leaning on our experience of customer lifestyle magazines, we created a one-off magazine, thoughtfully designed to highlight the most important information and written in an engaging way that talks the reader through the whole process, underlining its associated benefits country by country.