Client: Perfumery & Co

Project: online content

Brief: A luxury fragrance and beauty destination in The Dubai Mall, Perfumery & Co is a mix of concessions and stand-alone boutiques belonging to the world’s foremost beauty brands. To grow awareness of its unique offering and build on its customer engagement, we were tasked with creating monthly editorial content for Perfumery & Co’s website.

Solution: We devised content plans that married make-up and fragrance tutorials to interviews and brand stories, ultilising local influences to spread the content’s reach beyond Perfumery & Co’s website.